The benefits of digital marketing include being in constant contact with your audience. It is true that digital platforms open endless opportunities for businesses, but if they are mishandled, they can also harm the reputation of a brand. The goal of a website is to build trust with the market by building a strong social media presence.

Businesses or companies benefit from it by gaining more new visitors, increasing customer engagement, and increasing conversion rates. However, customer retention is crucial. Marketing campaigns can be based on social media by connecting with potential customers where they are: LinkedIn, Twitter, Facebook, Instagram, Reddit, Pinterest, etc. The key point is to find where you can reach more of your target audience. Let us suppose your eCommerce business is targeting homemakers who belong to the age group of 25+, then Facebook is a good channel to start from for the purpose of advertisement and marketing. If your product’s target is millennials or teenagers then platforms like Instagram may be a good option, similarly, for design-related marketing, Pinterest is very good for engagement with the audience to showcase creativity, and for B2B purposes Linkedin will be a better choice, and so on. However, it does not mean that you only pay attention to a particular social media platform, the key is to balance and invest more proportion of your time to the platform where you can reach more of your targeted audience. 

5Ws to decode your Target Audience:

You can manage all your social media accounts from one place, and these tools are not very expensive and will help you manage multiple sales channels through different social media platforms more efficiently. The main channel for marketing is social media platforms but there are also other ways to promote your eCommerce business like :

  • SEO (Search Engine Optimization)
  • BLOGGER RECOMMENDED 
  • LINK TO SOCIAL MEDIA POST 
  • USE APPS TO INVITE FANS/FOLLOWERS
  • INVITE SUBSCRIBERS
  • PROVIDE QUALITY CONTENT
  • REGULAR UPDATES ON ON-PAGE CONTENT 

Why choose YRC 

Your Retail Coach is a progressive retail & eCommerce boutique providing valuable consultancy services for more than eleven years. We aim to provide sustainable growth to your eCommerce business and help it evolve as a brand leader. For further information on retail and eCommerce, visit the mentioned link description below: 

Retail & E-commerce Vlogs: https://www.youtube.com/c/YOURRETAILCOACH

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