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FMCG/ E-Grocery

Fast Moving Consumer Goods: Always in demand

FMCGs are those consumer products (not services) which we consume/use in our everyday lives and these products are purchased on a routine basis (daily, weekly, monthly but usually not more than a year). It can be food and beverage (like milk, tea/coffee, fruits and vegetables, dairy products, soft drinks, packaged snacks), hygiene products (like toothpaste, toothbrush, soap), office supplies, cosmetics, over-the-counter medicines (like bandages, antiseptic solutions). FMCG products are non-durable in nature and carry a shorter shelf life. The demand is always high for these products. They are readily available in the local retail stores and can be easily purchased. Some prominent FMCG companies in the world are Dabur, Unilever, Nestle, Procter & Gamble, PepsiCo, and Johnson & Johnson. It is very likely that in the last one hour you might have used a product manufactured by one of these companies.

FMCG Industry in the UAE

The nature of FMCG is such that its consumption will be always heading up with increasing population, improving income levels, penetration of organized retail, and growth of eCommerce. Mark all checked for the UAE and especially for Dubai.

The easing up of the FDI restrictions in the country’s retail and wholesale sector has further boosted the confidence of foreign companies to intensify their presence in the UAE.

Customer behaviour has tilted towards eCommerce; opening up new economic avenues for eGrocery business. Many FMCG companies as well retail grocery business brands are pushing hard with promotional campaigns and price discounts to boost online shopping. And because of the intricate challenges and competitive opportunities, the role of FMCG consulting companies or FMCG consultants has assumed greater significance. Even for online grocery stores, grocery store consulting services are often used by businesses to remain competitive, growth-oriented, and sustainable. But small businesses often do not approach any grocery business consultants for professional support which sometimes can hinder their growth prospects. It is worthwhile to realize that  even advisory services by any competent grocery business consultant could make a significant difference for small retail stores.

Challenges ahead for FMCG businesses in the UAE

Lower consumer spending

Global FMCG consulting experts or grocery business consultants could tell that despite impressive income levels and spending power, consumers in the UAE are yet to answer their purchasing calls in the old spree. The ongoing pandemic has led people around the world to think critically about their consumption patterns. Also, the early phase of the COVID pandemic created an environment of uncertainty about jobs and income security. A tough challenge here for both online grocers and offline grocery businesses would be to revisit their merchandising strategy and create for themselves a brand positioning of care and responsibility.

Customers’ shift towards eCommerce

The COVID pandemic further reiterated the potential of eCommerce. With the new norms of safety, hygiene, and social distancing becoming commonplace, it was obvious to customers to lean towards online purchasing including goods of everyday usage. It is a reality that while big retail malls and retail spaces wore deserted looks, e-commerce and the working supply chains saved the day for us.

Brand reliability and customer retention

Many FMCG consulting experts and grocery business consultants already predict that once the new normal sets in, consumers will feel more comfortable with brands and stores they trust or are trusted by the majority around them. New retail stores or businesses with a poor consumer reflection will have a hard time attracting any decent footfall if they keep doing business in the old ways.

Operational efficiency in a new environment

With lower sales, high competition, low consumer spending, and a fight for margins, retail businesses dealing in FMCG products will also have to turn inwards and reassess their operations. A robust set of internal operations will not only help them cut costs but also deliver better customer experience.

How YRC can help as FMCG business consulting experts

Whether it is a brick and mortar FMCG supermarket or eGrocery store, YRC can help your business idea become a reality with robust planning and implementation assistance. YRC’s FMCG consulting experts will be there at every step of the journey delivering more than just grocery store consulting or playing the role of supermarket setup consultants.

Standard Operating Procedures can not only make an FMCG retail business process-driven but also lend it a robust operation foundation required for growth and expansion. Whether it is about improving supply chain efficiency, achieving better inventory control, agile merchandising, managing multi-channel operations, or effective people management, SOPs shall define the operational roadmap required to achieve strategic business objectives for various functions of retail business. Our expertise here, in grocery business consulting or FMCG business consulting, is developing the SOPs for startups and SMEs towards making their businesses process-driven and growth-oriented in terms of their operation framework. To read more visit: SOP Development Services

Professional supermarket setup consultants will tell you on day one that for a FMCG supermarket, the supermarket layout design or the supermarket layout plan begins to speak even before your staff, merchandising, or attractive price tags. The supermarket layout design affects the most important physical touchpoint for customers in brick and mortar retail i.e. the store experience and thus, the supermarket layout strategy plays a big role. Supermarket layout design consultants call for optimizing store design elements and to be adept with floor planning layout for delivering delightful customer experience. Keeping your marketing strategies and brand goals in mind, our team will help you in crafting a strong supermarket layout strategy affecting planogram, visual merchandising, zone classification, time and motion study, merchandise planning, store security, and much more and thus, providing a well-planned supermarket layout design or the supermarket layout plan.

Once the SOPs are designed along with the finalized strategy and operations, the policies, procedures, and reporting need to be integrated with the ERP. In FMCG business consulting, we offer customized ERP implementation services as per the clients’ business requirements and follow through for a seamless user experience. We deliver these via a host of services like ERP implementation project management, ERP implementation education, ERP implementation testing, etc.

We will help you choose or craft the right business model and come up with a workable eCommerce strategy for your business. In eCommerce strategy consulting, we shall consider your business niche and value proposition which are very important components of an online retail model for establishing a strong footing. We shall also help you prepare your eGrocery store or supermarket business plan. To read more visit: Business Model Development & Business Strategy Consulting

If you are an omnichannel grocery store or a purely eCommerce-based FMCG retailer, the right digital marketing efforts could strengthen the digital presence of your brand. However, achieving or sustaining success in digital marketing is outright challenging. Both search engines and social media are rapidly evolving platforms and the competition is hot for visibility and engagement. Keeping in mind your marketing objectives and ROI on marketing spend, In grocery business consulting or FMCG business consulting, YRC experts help you strategize, plan, analyse, test, and refine your digital marketing plan.

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We are a boutique retail consulting firm. To know more about our CPG consulting or FMCG consulting services or if you have any query, drop us a message and we will get back to you.

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