Online sales in the UAE’s food and beverage sector witnessed a sharp increase in 2020. One may argue that it is true for most parts of the world. But the UAE has a special place in the GCC and MENA region. The country is touted as the connecting trade hub between the East and the West. This necessitates many companies to have their presence in the country. The UAE’s commercial infrastructure for business and trading is one of the best in the world. The country also has a pro-business environment. The country also attracts people from all over the world to come here for employment opportunities. Cities like Dubai, Sharjah, and Abu Dhabi are hot global tourist destinations in the country. Urbanization here is unlike anywhere else in the world. Thus, in many ways, the UAE is a trend-setter for the region. The growth and development of eCommerce in the UAE is an example of this.
Q-Commerce is a relatively newer business model for most of the world. But it has already acquired firm grounds in the UAE. The reasons for customers’ preference for quicker delivery are universal. But Q-Commerce could grow quickly in the UAE because of the pre-existing favourable conditions. Changing consumer habits is one of them. In Q-Commerce, deliveries are made within 30 minutes to one hour of order placements. Q-Commerce is not possible where the right infrastructure and logistical capabilities are not present.
Despite the quick growth of Q-Commerce in the UAE, the mere presence of the required supply chain and logistical infrastructure does not mean doing this business is easy in the UAE.