Merchandising is no longer a differentiating factor in eCommerce. There are too many players offering the same or similar products with the corresponding mix. All a new player has to do to take the interest
The benefits of digital marketing include being in constant contact with your audience. It is true that digital platforms open endless opportunities for businesses, but if they are mishandled, they can also harm the reputation
Managing brands’ digital reputations has become essential for eCommerce businesses. When people search for or stumble upon your digital business, they are influenced by your online reputation. However, Online Reputation Management (ORM) extends beyond managing
During the covid-19 pandemic, the demand for on-demand food delivery has grown exponentially. With more and more innovations based on technology coming into play, consumers are switching heavily towards e-shopping and online food delivery. According
If you are interested in starting a jewelry line, there are several steps you need to follow to create a jewelry brand and start a jewelry business. The following steps are in sequence and to
Market research is crucial to any online e-commerce business, especially if you are planning to just start it. For a business to stand on firm ground, market research proves very helpful. Market research can help
Starting your own supermarket, whether online or offline, can be an exciting but daunting task. To ensure your success, it’s important to follow a structured approach. Step 1: Designing your supermarket business model Creating a
When a business goes online and starts selling via eCommerce, it has to carry out many other activities to generate and sustain sales. Digital marketing is one of them. It is the bridge that connects